EDOTEN
At EDOTEN, we're on a mission to spread the love for our stylish designs with our catchphrase "Love at first sight for stylish designs." We believe that our products will add a touch of excitement to your life and leave you smitten at first glance.
Our brand name, EDOTEN, is a nod to the cool and relaxed lifestyle of the Edo period in Japan. The name combines "Edo," meaning the Edo period, and "Ten," which refers to traditional Japanese clothing.
We're proud to carry on the legacy of dyeing and discharge dyeing techniques through our collaboration with skilled craftsmen from textile and dyeing factories such as Kurume Weaving and Enshu Cotton. Our goal is to bring our unique EDOTEN brand to people all around the world.
Just by wearing items like jinbei, zakumonyo, and yukatas, you can already exude a stylish and sophisticated image.
The word "wa," or "harmony," not only refers to cultural harmony but also the concept of inner peace and tranquility. This idea is reflected in our desire to cherish the essence of "wa" and create a serene atmosphere.
The word "fun" encompasses our goal to enjoy our work as much as possible and to share happy experiences and memories with our customers through our products. Our ultimate aim is to spread this joy around the world.
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